Artwork and Design Definitions
Initial Concept:
The first (rough) version of new Artwork Concept offered by Designer, based on Client's initial requirements/data.
Redraw Concept:
A completely new (rough) Artwork Concept created, based on additional data/feedback from Client; if Client is not satisfied with any of the Initial Concepts.
Unique Concept:
Refers to both Initial Concepts and Redraw Concepts, collectively.
Detail Development:
Further developing a Unique Concept selected by Client, after the Sketch Stage; adding any required fine and/or final detail. Includes conversion to computer format, if Unique Concept Sketch was initially created on paper. Revision: A single instance/round of making changes/alterations to Artwork, any time after it has been created as a Unique Concept; whether still in the Sketch Stage, or already in the Detail Development Stage.